In general, offline marketing is the type of marketing in which the advertisement is done on different types of platforms except for online media. This type of marketing is the traditional method of marketing and has been in use before the arrival of the internet and is still being used widely by almost all the big and small companies who are willing to maintain their position in the market.
According to the recent stats, it has been found that only 48% of the total population is actively using the internet in some way, or the other rest are still deprived of the internet. The majority of this section that does not use the internet belongs to either the rural or backward areas or poor sectors, etc.
Now since the companies have to target their customers in mass they simply can’t rely on the internet for the advertising. But with the help of offline marketing, they can reach the people who are far from the reach of the internet.
Even if someone has no television and does not read the newspaper, still they can come in contact with an advertisement via the banners or the billboards and radio broadcasts. Thus the need for offline marketing can never be replaced with the online platform.
Thus even though it appears like the arrival of the internet would bring an end to advertising through print media, it does not seem to come true in the near future whatever. Also according to one recent research that was conducted by Google, it was found out that many people get aware about the product or the brand by first knowing about it through the online method like the newspaper, radio, and television and then go to the online sites to search for the products.
Therefore, offline marketing is very essential for companies and businesses to increase the popularity of their brand and hence increase the sales of their products.
To increase your reach, your brand may run online marketing campaigns on many platforms, or it can be run offline like “newspaper or tv or radio broadcast”
But you must say “Are we connected to our right target audience?”
Marketing for both online and offline is crucial, especially if you’re trying to capture the market of your right target audience and your competitor. A study has shown that 60% of millennials prefer the ADS on both of marketing funnels “offline and online”
When creating your marketing strategy, you should be sure to not ignore the offline marketing. It has many benefits.
Of course, you shouldn’t ignore online marketing either. Many of the tips in this article can complement online marketing campaigns. If you put on an event, for example, you will likely want to promote the event online to get people to attend.
Ultimately, the best solution for many businesses will be to include a range of marketing strategies to hit specific marketing goals.
So, how do you link your advertising with your online and offline marketing?